McGorman Directs Opening Gala Video For Penn Medicine

Working with The Hospital of the University of Pennsylvania through ad agency Karma, Jim McGorman directed a new video for The Perelman Center for Advanced Medicine. The four-minute anthemic video premiered at the facility's opening night gala. As told by real patients and the staff of The Perelman Center, this new building will serve the most advanced patient treatments by seamlessly integrating care specialists in one dynamic space.