Accordion and Machinery produce 4 spots for MSG Varsity

Jim McGorman and the Machinery team during the basketball scene of MSG "Good Game".

Beneficial Bank is back for LevLane and Accordion

Director Jim McGorman and DP Karl Hahn frame up a shot on the Canon 5D at Di Bruno Bros.

Accordion shoots two more spots for 22squared and Publix.

Director of Photography, John Stanier, preps a shot for Publix produce.

Accordion tapped for two spots with agency 22squared in continuing campaign for Publix.

On set with the 'Steak Brothers'.

McGorman directs more kids spots for Band-Aids through JWT.

McGorman directs wild tracks with the proud future Oscar winner Kikki Patton.

LevLane and Accordion team to UnLitter streets

Jim McGorman directs spoken word poets in an anti-litter PSA series for LevLane Advertising.

Pictured here: DP Karl Hahn operates the 5D as poet Whitney Peyton performs.

Winner Awareness with MarcUSA.

Accordion shoots spot with MarcUSA for the continuing PA Lottery's Winner Awareness campaign.

Pictured here are (from left): Dave Manganelli, Andy Conner, Ratface, Sonya Klimuk, Deena Mosti, Eden Daniels, Marten Piccinini, Leon Sangenetti, Jon Sibert and Jim Mayfield.

Jim McGorman + credit unions = iBelong.

PA Credit Union Association returned in February on the strength of its successful initial campaign, which Jim McGorman created, for iBelong.org.

Seen here are Eden Daniels, Jim Mayfield, Katy Quinn, Jim McGorman and Jay Young.

January in Florida (never a bad thing).

Two more spots with our friends in Tampa.

Pictured here are (from left to right) Guy Olivieri, Maggie Kemper, John Oliveri, Jim McGorman, Marten Piccinini, Robert Velicky and Marcella Emenecker.

Jim McGorman and Accordion tapped for 2 Publix spots shot on location in Tampa, FL.

The spots, shot with 22Squared, feature the Publix Bakeries and Delis.

At camera are Jack Donnelly (left) and Jim McGorman (right).

Accordion shoots 2 spots for Kennedy Hospital through LevLane.

The spots showcase Kennedy Health's Cancer Center and new Operating Rooms.

Accordion travels to Tupelo, MS to film a real people testimonial spot for Crestor.

The spot, produced through Digitas Health for AstraZeneca, will be hosted online at crestor.com later this year.

In this photo [from left]: Richard Henkels (DP), Jim McGorman (Director), Scott Rorie (Assistant Director)

Jim McGorman was tapped for a three- spot package out of Marc USA for The Pennsylvania Lottery.

The spots, shooting in the Philadelphia area, will be running throughout Pennsylvania in the spring and summer of 2009.

Jim McGorman directs two spots for Capital Health’s recent technological expansion.

The ads, created by Princeton Partners, feature the new Cyberknife and Biplane machines on Capital Health’s Trenton campus.

In this photo: the ravishing Solita Hanna and Jim McGorman decked in required OR attire.

Accordion produces comedy web short starring golf legend Gary Player.

Shot on location at the La Canada Flintridge Country Club with our friends from Red Tettemer, this short film highlights a man’s dreams for his recently inherited golf course and stars a dog named Ugmo along with one of golf's greatest champions, Gary Player. You can view it on the Short Films page of the site: http://accordionfilms.tv/shortfilms.html

McGorman Officially Opens Accordion

Jim McGorman is happy to announce the opening of Accordion, a production company located in Penn Valley, Pennsylvania. Accordion will produce commercials, web content and short films.

As a director at SBK Pictures, Jim directed national and regional commercials that are distinguished by his love of storytelling and natural dialogue. Jim started his career as an ad agency copywriter and producer, which is reflected in his script-to-screen involvement in many projects.

Also joining Accordion as Executive Producer is Jim Huie, who brings over ten years of experience in production and post-production at The End and Material Edit, and most recently at SBK Pictures.

“Jim Huie and I have worked together for nine years as a creative resource for clients in need of smart production ideas and solutions,” said McGorman. “Accordion provides clients with a proven team of professionals, who bring integrity and enthusiasm to every project, whatever its scope or budget.”

Jim McGorman is also a musician and the director of two documentary films, Straight to the Top and A Taste of Nate; the latter screened at national and international film festivals and won Best Documentary at FirstGlance Hollywood.

Jim is the son of the late Jennie Ciarrocchi, tenth child in a South Philadelphia family, who gave Jim an accordion at the age of five.

Beneficial Opening For Accordion

Jim McGorman directed a pair of commercials for Beneficial Bank with his long-time colleagues at LevLane. The two spots, promoting consumer ‘fiscal sanity’ and Beneficial’s Solar Lending program, proudly served as Accordion’s inaugural campaign.

McGorman Directs Opening Gala Video For Penn Medicine

Working with The Hospital of the University of Pennsylvania through ad agency Karma, Jim McGorman directed a new video for The Perelman Center for Advanced Medicine. The four-minute anthemic video premiered at the facility's opening night gala. As told by real patients and the staff of The Perelman Center, this new building will serve the most advanced patient treatments by seamlessly integrating care specialists in one dynamic space.

AstraZeneca / Digitas Health Taps McGorman For Docu-style Campaign

The benefits of AstraZeneca’s cholesterol lowering drug Crestor were told in documentary style by Jim McGorman and a small team of filmmakers. Working with real families in New York, Delaware and Texas, McGorman used two HD cameras to capture the daily lives of Crestor users.